00:00 Introduction and Overview
03:24 Analyzing AlphaTechSpine’s Patient Video
08:01 The Importance of Effective Distribution
13:15 Utilizing Social Media Platforms for MedTech Marketing
18:49 Engaging with Thought Leaders and Physicians
23:20 Pre-Marketing and Twitter Ads for Event Promotion
26:00 Pre-booking meetings and offering incentives
28:17 Using in-booth presentations
31:38 Targeting the right audience with the right channels
34:41 Analyzing data to understand channel effectiveness
41:37 Taking advantage of startup advantages
50:41 Being creative and doing what larger companies won’t
54:18 The importance of having a YouTube channel
Are you a medtech marketer or sales leader? Register for our weekly zoom call “Medtech Growth Levers” https://lu.ma/medtechgrowthlevers
Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljK
Want to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar
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