fbpx

227. Marketing: Early Adopters vs Innovator Psychology

Subscribe & Listen Everywhere:
The State of MedTech Hosted By Omar M. Khateeb
The State of MedTech Hosted By Omar M. Khateeb
227. Marketing: Early Adopters vs Innovator Psychology
Loading
/

00:00 Introduction to Technology Adoption Curve

02:54 Understanding the Early Market

05:50 Innovators vs. Early Adopters

09:11 The Role of Innovators in Adoption

11:58 The Importance of Early Adopters

14:54 Navigating the Transition to Mainstream Market

17:49 Engagement Strategies for Different Market Segments

21:11 Q&A Session: Addressing Real-World Challenges

31:42 Navigating Hospital Adoption Challenges

34:36 Understanding the Sick Care System

35:12 Balancing Customer Feedback and Product Development

39:00 Defining Revolutionary Innovation

44:04 Managing Innovators vs. Early Adopters

48:57 Bridging the Funding Gap for Startups

52:41 Targeting Innovators vs. Early Adopters

57:51 Effective Resource Allocation for Startups

Showpad has been helping medtech marketers use data and content to empower sellers to grow pipeline. Learn more at Showpad.com/StateofMedtech

Are you a medtech marketer or sales leader? Join our weekly zoom call “Medtech Growth Levers” https://lu.ma/medtechgrowthlevers

For limited time only – Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024

Follow The State of MedTech on:

Follow Omar M. Khateeb on

I’m Omar Khateeb

I’m Omar Khateeb. I help medtech sales people succeed by learning and leveraging skills that I developed initially for myself, to sell in medtech as a salesperson and sales leader.

I’m not a guru and I don’t have a grand theory. Instead there’s vision backed by experience and research. I know how to do it because I’ve done it, so I can show you how.

Subscribe me to the channel

FOLLOW ME:

Get updates and insights

Sign up to the Khateeb and Co newsletter and hear how organizations are finding ways to thrive in the evolving medtech space.