00:00 Introduction and Background
06:20 The Culture of Execution in the Medical Device Industry
18:43 The Importance of a Strong Elevator Pitch and Situational Awareness in Sales
25:51 Tactics for Closing Deals in the Medical Device Industry
28:55 The Significance of Calling Your Shot and Sticking to Your Word in Sales
34:45 Managing Relationships and Balancing Deals in a Team Setting
39:39 Difficult Conversations and the Importance of Procedure Adoption
41:23 Navigating Difficult Conversations with Physicians
46:20 The Importance of Discipline, Focus, and Execution
54:23 Finding a Balance Between Work and Personal Life
01:00:36 The Role of Micromanagement and the Power of a Structured Approach
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