00:00 Introduction and Welcome
00:53 Gated vs Ungated Content Debate
04:50 Role Play: Handling CEO’s Demand for Leads
09:06 Effective Marketing Strategies and Metrics
14:07 Challenges with New Marketing Initiatives
25:36 The Fast Pace of Technology and Market Evolution
26:05 The Misconception of Quick Marketing Wins
27:43 The Pitfalls of High Ad Spend
28:45 The Value of Sales Teams in Marketing
30:26 Gated vs. Ungated Content
34:59 The Art and Science of Marketing
38:19 Sales and Marketing Collaboration
42:54 Final Thoughts and Q&A
49:24 Closing Remarks and Podcast Promotion
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