00:00 Introduction to Ray Cohen and Axonics
02:47 Ray’s Journey: From New York to California
06:00 Early Career Experiences and Lessons Learned
08:50 Transitioning to Medical Sales and Storytelling in Sales
12:05 Building a Sales Force and Going Public
15:08 Navigating Career Changes and New Opportunities
18:03 The Rise of Cardiac Science and Innovative Technologies
20:57 Entrepreneurial Spirit and Creating Opportunities
23:54 The Importance of Storytelling in Business
27:12 The Axonics Opportunity and Entrepreneurial Mindset
35:55 Innovative Medical Technologies and Market Opportunities
39:12 The Journey of Axonics: From Concept to Company
43:00 Understanding Axonics’ Product and Market Impact
49:15 Going Public: A Unique Strategy in MedTech
53:32 Rapid Growth Amidst Challenges
56:52 Navigating Legal Battles and Company Culture
01:01:08 Hiring for Success: The Importance of People
01:10:23 Creating a Culture of Ownership and Success
01:12:20 Understanding Sales Compensation and Motivation
01:15:31 Innovative Product Development and Market Expansion
01:20:08 Strategic Marketing and Consumer Engagement
01:25:51 Navigating the Challenges of Healthcare Marketing
01:30:02 Negotiating Company Sales and Valuation Strategies
01:38:33 The Importance of Capital in Commercialization
01:43:15 Transitioning from CEO to Advisor
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