248.Transformation – How to drive value creation in people, products and go-to-market with Michael Farrington, Chief Growth and Transformation Officer at Corza Medical

00:00 Introduction and Background of Michael Farrington

05:01 Transformative Go-to-Market Strategies at Nuvasive

12:17 The Importance of Focus in Marketing

18:40 The Role of Technology in Marketing

29:43 Building Company Culture and Alignment

34:51 The Importance of Trust in Leadership

41:00 Building a Culture of Trust

46:56 Lessons from Industry Leaders

52:54 Attracting Talent in a Competitive Market

58:50 The Future of Corsa Medical

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