Episode breakdown:
00:00 – Why This Episode Will Save Your Startup
01:25 – From Oracle to C3.ai: Bruce’s Operating + VC Journey
06:08 – What the VC World Doesn’t Tell Founders
10:47 – Why Most Startups Burn Cash After Raising
14:09 – The “Stadium” Metaphor: You Need a Category Before a Sales Team
18:06 – Creating the Enterprise AI Category at C3.ai
23:00 – SEO Hacks: Glossaries, Whitepapers, & Google Snippets
27:50 – Product-Market Fit Is Dead. Think Market-Product Fit
32:54 – Why Most Category Design Efforts Fail
39:30 – Why FDA Approval ≠ Market Readiness in MedTech
41:29 – Bruce’s Visual Traction Gap Map Explained
46:00 – MVP Is a Clock You Start—Too Early & You Lose
50:29 – MedTech Metrics: How ARR Maps to Repeatability
54:28 – How to Align Teams Across Phases Using Diagnostics
58:24 – Aligning Adoption Curve with Company Lifecycle
1:02:58 – The 76% Rule: Why Market Leaders Capture All the Value
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