288. How Pristine Surgical Is Disrupting Endoscopy with Single Use + Subscription Models

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The State of MedTech Hosted By Omar M. Khateeb
The State of MedTech Hosted By Omar M. Khateeb
288. How Pristine Surgical Is Disrupting Endoscopy with Single Use + Subscription Models
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Episode breakdown:

00:00 – What’s Wrong with Traditional Endoscopy

03:19 – Bryan’s Path: Law, VC, MIT Startups → Medtech CEO

07:50 – Why Endoscopy Is Ripe for Disruption

11:10 – Breaking Down the Endoscopy Market TAM

13:48 – Starting with Sports Med: Why That Matters

16:30 – Why Pristine Is Betting Big on ASCs

18:33 – The $100K Problem Hospitals Don’t Talk About

19:27 – Real Barriers to Adoption (And How They’re Overcoming Them)

24:34 – Scopes by Subscription: The Medtech Business Model Shift

32:24 – A First Look at the Summit Scope

34:17 – Can Consumer Tech Meet Surgical Standards?

37:19 – Supply Chain Strategy + Tariff Risk

39:25 – What a Cloud-Connected OR Hub Actually Does

44:02 – Flexible Endoscopy and a $56B Market Opportunity

48:26 – Hardware Roadmap: Laparoscopy and Lighting Breakthroughs

50:45 – Business Model Innovation vs. Tech Leadership

53:19 – Where to Find Pristine Surgical in 2025

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I’m Omar Khateeb

I’m Omar Khateeb. I help medtech sales people succeed by learning and leveraging skills that I developed initially for myself, to sell in medtech as a salesperson and sales leader.

I’m not a guru and I don’t have a grand theory. Instead there’s vision backed by experience and research. I know how to do it because I’ve done it, so I can show you how.

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