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Articles
209. Robotics for Foundational Medical Procedures with Josh DeFonzo, Co-founder and CEO at Mendaera
00:00 Introduction to the State of MedTech 00:24 Welcome to the LSI Emerging MedTech Summit 00:45 Interview with Josh Defonso, CEO of Mendera 01:47 Challenges
208. Marketing: Full Funnel Marketing for Medtech
00:00 Introduction and Overview 01:19 The Power of LinkedIn for Targeted Advertising 08:10 Understanding the Psychology of Early Adopters 12:57 The Technology Adoption Curve and
207. GI: Revolutionizing Endoscopy with Torrey Smith of Endiatx
00:00 Introduction and Welcome 00:26 Guest Introduction: Tori Smither, CEO of Endiotics 00:59 Marketing and Investor Outreach 02:59 The PillBot: Revolutionizing Endoscopy 05:35 Market Potential
206. Neurosurgery and its History with Theodore Schwartz MD
Buy Dr. Schwartz’s new book here: https://www.amazon.com/Gray-Matters-Biography-Brain-Surgery/dp/B0CPTDCCLX For limited time only – Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024 Follow The
205. Marketing: Full Funnel Marketing for Medtech
00:00 Introduction and Topic Overview 04:34 Understanding the Buyer’s Journey and Ad Themes 15:24 Simplifying Video Content Creation 22:04 Applying Ad Themes to Different Funnel
204. Digitizing Medical Devices with Bill Hunter, President & CEO at Canary Medical
00:00 Introduction to the Medtech Industry 00:26 Meet Bill Hunter: CEO of Canary Medical 01:05 Bill Hunter’s Journey in Medtech 02:07 Lessons from Building Angiotech
203. Cardiac: Using Augmented Reality for Cardiac Ablation with Berk Tas, CEO of SentiAR
00:00 Introduction and Welcome 00:27 Commercial Sponsors and Special Offers 02:06 Introducing Beriktas and His Journey 06:19 The Importance of Marketing in MedTech 08:12 Beriktas’
202. Venture Capital: Tamir Meiri, Venture Investments at Johnson & Johnson Innovation
00:00 Introduction and Welcome 00:28 Guest Introduction: Tamir Meiri 01:00 Tamir’s Journey into Venture Investing 04:56 Challenges in Raising Capital for MedTech 08:32 Current Investment
201. Marketing: Reviewing Alphatec Spine’s New Patient Marketing Video
00:00 Introduction and Overview 03:24 Analyzing AlphaTechSpine’s Patient Video 08:01 The Importance of Effective Distribution 13:15 Utilizing Social Media Platforms for MedTech Marketing 18:49 Engaging
200: Trump or Harris – Who is best for Medtech? Reviewing 2024 US Presidential Candidates
Chapters 00:00 Introduction and Importance of the Topic 4:20 LinkedIn Poll Results 09:31 Trump Administration Policies and Implications 13:18 Harris Administration Policies and Implications 15:48
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