00:00 Introduction to MedTech Marketing
00:50 Understanding the Marketing Funnel
02:33 Importance of Top of Funnel
05:09 Effective Top of Funnel Strategies
09:33 Real-World Examples and Best Practices
11:44 Challenges and Misconceptions
14:30 The Role of Attention in Marketing
25:49 Q&A Session
26:57 The Importance of Embodying Your Worldview
28:19 Tactical Tips for Effective MedTech Marketing
31:25 Leveraging Personal Branding and Customer Insights
33:07 Creating Strong Points of View and Category Design
35:23 Optimizing Funnel Strategies for MedTech
40:15 Aligning Marketing and Sales for Success
44:30 Addressing High Abandoned Cart Issues
49:31 Final Thoughts and Audience Interaction
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Want to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar
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