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Articles
Insiders Look into the Purchasing Materials Department with Jeff Stankowski
00:00 Introduction and Importance of Purchasing Managers 04:19 Understanding the Role of a Purchasing Materials Manager 06:20 Transition to Ambulatory Surgery Center (ASC) Setting 10:05
Patient Story: Mike Hugo Shares his Story on Glioblastoma
00:00 Introduction and Background 02:23 Transitioning from Engineering to Sales 07:41 Winning President’s Club and Earning Patents 15:56 Receiving the Diagnosis and Adopting a Positive
Marketing: 7 Principles of Persuasion
00:00 Introduction and Celebration of New Beginnings 02:13 Understanding the Influence Framework 09:50 Principles of Persuasion Explained 15:21 Applying Persuasion in Marketing Funnels 22:50 Recommended
212. Ortho: Changing How Total Knee Replacement is Rehabilitated with Shehla Rooney, Founder of GoKnee
00:00 Introduction and Commercial Reminders 02:35 Background and Creation of The Goknee 05:38 The Limitations of Current Physical Therapy in Knee Replacement Recovery 08:23 The
211. Marketing: Neil Patel on AI and the Latest Strategies in Digital Marketing
Learn how Showpad helps medtech marketing teams use data to grow pipeline and drive adoption. https://showpad.com/stateofmedtech Timestamps 00:30 Meet Neil Patel: Marketing Legend 02:16 Marketing
210. Exits: $10.8B Exit to Merck with Prometheus Biosciences CEO Mark McKenna
00:00 Introduction and Welcome 00:32 Guest Introduction: Mark McKenna 00:42 The Prometheus Acquisition by Merck 01:01 Mark’s Career Journey and Decision to Join Prometheus 04:55
209. Robotics for Foundational Medical Procedures with Josh DeFonzo, Co-founder and CEO at Mendaera
00:00 Introduction to the State of MedTech 00:24 Welcome to the LSI Emerging MedTech Summit 00:45 Interview with Josh Defonso, CEO of Mendera 01:47 Challenges
208. Marketing: Full Funnel Marketing for Medtech
00:00 Introduction and Overview 01:19 The Power of LinkedIn for Targeted Advertising 08:10 Understanding the Psychology of Early Adopters 12:57 The Technology Adoption Curve and
207. GI: Revolutionizing Endoscopy with Torrey Smith of Endiatx
00:00 Introduction and Welcome 00:26 Guest Introduction: Tori Smither, CEO of Endiotics 00:59 Marketing and Investor Outreach 02:59 The PillBot: Revolutionizing Endoscopy 05:35 Market Potential
206. Neurosurgery and its History with Theodore Schwartz MD
Buy Dr. Schwartz’s new book here: https://www.amazon.com/Gray-Matters-Biography-Brain-Surgery/dp/B0CPTDCCLX For limited time only – Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024 Follow The