00:00 Introduction and Background 06:20 The Culture of Execution in the Medical Device Industry 18:43 The Importance of a Strong Elevator Pitch and Situational Awareness

00:00 Understanding Lead Generation Basics 06:11 Balancing Friction in Lead Gen Forms 12:00 Post-Lead Form Strategies 18:10 Addressing Lead Generation Challenges Showpad has been helping

00:00 Introduction to Johnny Caffaro 01:21 Johnny’s Unique Patient Journey 03:36 Transitioning from Patient to Sales Rep 05:57 Building a Personal Brand on LinkedIn 07:10

00:00 Introduction and Background 05:19 The Three Biggest Pain Points for C-suite Executives 10:57 Capital Equipment and Adoption Challenges 15:19 The Shift Towards a Patient

00:00 Introduction to MedTech and Webinars 03:08 Key Elements of Successful Webinars 06:13 Crafting the Perfect Webinar Headline 08:57 Effective Promotion Strategies for Webinars 11:55

00:00 Introduction and Background 02:04 Dr. Marino’s Current Venture: Trinity Orthopedics 06:19 Early Interest in Arthroscopy and Minimally Invasive Techniques 09:23 Mentorship and Influence of

00:00 Introduction to Manny Villafaña’s Journey 02:52 Early Life and Challenges in the South Bronx 05:48 Career Beginnings at Medtronic 09:10 Transition from Employee to

00:00 Introduction and Background 02:22 The Problem Isono Health Solves 06:25 Shortage of Skilled Sonographers 07:26 Regulatory Pathway and Commercial Plan 08:41 Customer Pipeline and

00:00 Introduction and Welcome Back 03:14 The Importance of Sales Coaching 11:30 Five-Step Coaching Methodology 22:48 Step One: Identifying Areas for Development 23:15 Step Two:

00:00 Introduction to OKRs 02:53 Understanding Objectives and Key Results 06:47 The Importance of Focus in OKRs 08:42 Aligning OKRs with Mission and Vision 11:53