Join thousands of MedTech subscribers
The State of MedTech is a Livestream show, podcast, and blog that puts a finger on the pulse where technology and business meet in MedTech.
Articles
196. Marketing: Reviewing Johnson & Johnson Robotic Spine Marketing and Landing Page
00:00 Introduction and Welcome 00:34 Today’s Topics Overview 00:37 Live Review: Johnson & Johnson’s MedTech Division 01:13 Critiquing the Landing Page 02:55 Discussion on Pain
195. The Future of MRI with Hyperfine CEO Maria Sainz
00:00 Introduction and Welcome 00:26 Meet Maria Sainz, CEO of Hyperfine 00:36 Commercial Reads and Announcements 01:54 Introduction to Hyperfine and Its Technology 03:19 The
194. Marketing: Gated vs Ungated Content
00:00 Introduction and Welcome 00:53 Gated vs Ungated Content Debate 04:50 Role Play: Handling CEO’s Demand for Leads 09:06 Effective Marketing Strategies and Metrics 14:07
193. The Game of Money with Oren Klaff, Investor and Best Selling Author of Pitch Anything
00:00 Introduction to the Medtech Industry 00:35 Meet Orrin Klaff: Investor and Author 01:04 The Game of Money: Fundraising Insights 02:05 Values in Business and
192. Marketing: Why Marketers Must Focus More on Top of Funnel
00:00 Introduction to MedTech Marketing 00:50 Understanding the Marketing Funnel 02:33 Importance of Top of Funnel 05:09 Effective Top of Funnel Strategies 09:33 Real-World Examples
191. Cardiology: Eko Health Co-Founder Jason Bellet
00:00 Introduction to the Medtech Industry 01:10 Meet the Guest: Jason Bellet from Eko Health 01:26 The Origin Story of Eko Health 04:24 Challenges and
190. Marketing: Best Attribution Practices and Conference Strategies for Medtech companies
00:00 Introduction and Background 01:45 Understanding Attribution in Marketing 03:58 Best Practices for Attribution 06:29 Challenges and Solutions in Attribution 16:50 The Importance of Conferences
189. Mako Founding Board Member and Investor Chris Dewey
Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljK Want to figure out which early adopters you should target? Get 3
188. Marketing: 2024 Medtech Growth Strategies
re you a medtech marketer or sales leader? Register for our weekly zoom call “Medtech Growth Levers” https://us02web.zoom.us/meeting/register/tZ0ode-orjwoGtOQjAh4PohL2Xm0UNvZshUo Want to come on the show? Submit to
187. 2024 Regulatory Updates with Kwame Ulmer & Soumya Mahapatra
Download the 2024 State of US MedTech Regulation https://essenvia.com/Media-Hub/White-Papers-&-Special-Reports Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljK Want to figure out