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The State of MedTech is a Livestream show, podcast, and blog that puts a finger on the pulse where technology and business meet in MedTech.
Articles
205. Marketing: Full Funnel Marketing for Medtech
00:00 Introduction and Topic Overview 04:34 Understanding the Buyer’s Journey and Ad Themes 15:24 Simplifying Video Content Creation 22:04 Applying Ad Themes to Different Funnel
204. Digitizing Medical Devices with Bill Hunter, President & CEO at Canary Medical
00:00 Introduction to the Medtech Industry 00:26 Meet Bill Hunter: CEO of Canary Medical 01:05 Bill Hunter’s Journey in Medtech 02:07 Lessons from Building Angiotech
203. Cardiac: Using Augmented Reality for Cardiac Ablation with Berk Tas, CEO of SentiAR
00:00 Introduction and Welcome 00:27 Commercial Sponsors and Special Offers 02:06 Introducing Beriktas and His Journey 06:19 The Importance of Marketing in MedTech 08:12 Beriktas’
202. Venture Capital: Tamir Meiri, Venture Investments at Johnson & Johnson Innovation
00:00 Introduction and Welcome 00:28 Guest Introduction: Tamir Meiri 01:00 Tamir’s Journey into Venture Investing 04:56 Challenges in Raising Capital for MedTech 08:32 Current Investment
201. Marketing: Reviewing Alphatec Spine’s New Patient Marketing Video
00:00 Introduction and Overview 03:24 Analyzing AlphaTechSpine’s Patient Video 08:01 The Importance of Effective Distribution 13:15 Utilizing Social Media Platforms for MedTech Marketing 18:49 Engaging
200: Trump or Harris – Who is best for Medtech? Reviewing 2024 US Presidential Candidates
Chapters 00:00 Introduction and Importance of the Topic 4:20 LinkedIn Poll Results 09:31 Trump Administration Policies and Implications 13:18 Harris Administration Policies and Implications 15:48
199: Venture Capital: Jack Kuveke, Jabroni Capital
Jack’s newsletter is one of my favorites. It’s so good I star it so I dont miss it. Sign up for free here. https://jabronicapital.com/ Want
198. Marketing: Improving Sales Meeting Show up and Conversion
00:00 Introduction and Welcome 01:04 Importance of Initial Sales Calls 01:50 Challenges in Booking Demo Meetings 04:09 Traditional vs. Modern Marketing Funnels 09:26 Enhancing User
197. Neurosurgery: JJ Desai, Chief Strategic Innovation Officer at Insightec
00:00 Introduction and Guest Welcome 01:43 JJ Desai’s Background and Early Life 03:05 Journey into Medicine and Early Inspirations 05:41 Transition from Medicine to Entrepreneurship
196. Marketing: Reviewing Johnson & Johnson Robotic Spine Marketing and Landing Page
00:00 Introduction and Welcome 00:34 Today’s Topics Overview 00:37 Live Review: Johnson & Johnson’s MedTech Division 01:13 Critiquing the Landing Page 02:55 Discussion on Pain